The year 2020 has almost come to an end and we would like to take the opportunity to thank all our business partners and friends. We are incredibly grateful that we were able to work with you even in these difficult times to overcome the pandemic hurdles together.
What a year!
In the first quarter we were at the NAMM Show 2020 in Anaheim, California, USA and next stop was the ISE, held in Amsterdam, The Netherlands but after that it became quiet. Very quiet! None of us could have imagined that. No exhibitions, no events, no concerts, no travel, no visits, no personal meetings, not even a handshake was allowed! Suddenly everything went thru video conferencing, living the virtual dream thru Teams, Skype and Zoom. Great to be able to communicate with each other this way, but the lack of real human interaction, spending hours together at a business dinner, seeing a live performance of one or the other artist which are in fact our common customers in the end, was and unfortunately still is not possible. What a major setback in our beloved industry.
Many, although in survival mode probably have made it this far. We are still keeping our heads above water. Unfortunately, we too had to say goodbye to many friends and colleagues as they had to close their business activities.
All of those who unfortunately didn’t make it are in our thoughts and we keep our fingers crossed that sooner or later they too will see the light at the end of the tunnel.
Let’s hope that in 2021 it will be possible to see each other in real again. To exchange thoughts and ideas at exhibitions, meetings and or simply enjoy each other’s company brainstorming over a cup of coffee in the sun. We are looking forward to that and that is (almost) everything we wish for the year 2021. Let the business become personal again, let us enjoy events, visit the gastronomy together and exchange new ways and ideas.
In this spirit, we wish you all, a reflective Holiday season, time with friends and family and above all stay healthy and stay safe!
In thoughts with you